Group Admins
1. Introduction: The surprise winner of the transfer market
Hugo Ekitike’s move to Kids Liverpool Football Kit has proven to be one of PSG’s smartest deals in recent years! Although the French striker never fully broke into the Paris first team, his success on loan at Frankfurt (22 goals, 12 assists) has boosted his value dramatically. PSG will now enjoy a 20% share of the transfer fee – over €12 million in total. This speaks volumes about PSG’s ability to make smart deals even if the player doesn’t make it to the first team. How did PSG manage to do this and what does this mean for the club’s future?
2. The background and numbers behind the transfer
Ekitike’s transfer story is full of interesting twists and turns! PSG signed the young prospect from Reims in the summer of 2023 for €29 million, but he didn’t get enough playing time. A loan deal with Frankfurt for the 2024-25 season proved to be a breakthrough – 22 goals and 12 assists in the Bundesliga and Europa League. This attracted the interest of Liverpool, who made a bid of €79 million. PSG’s original contract included an ingenious 20% resell clause, which now brings the club a surprise €12.5 million. For comparison: this amount corresponds to about half of PSG’s average annual investment in the youth academy!
3. Analysis of the clauses
The 20% resell clause hidden in Ekitiken’s contract reveals the genius of PSG’s transfer strategy. Such clauses are now standard for young talents, but PSG’s negotiators were particularly precise:
20% applies to the entire transfer profit (not just the transfer fee)
The clause was valid for all loan deals
It was also activated in the event of a sale abroad
For comparison: • Chelsea typically receive 15-20% of the sales of their young players • Barcelona’s clauses are often 30-50%, but only apply to domestic sales
It is particularly noteworthy that PSG retained full media rights to Ekitiki during the loan period – this ensured that the club’s coaching staff could follow developments in real time. Now PSG is using this success story to negotiate the contracts of other young stars, such as Warren Zaïre-Emery.
4. Financial impact
This unexpected cash flow comes at a perfect time for PSG’s financial planning:
FFP flexibility: The amount corresponds to around 15% of PSG’s annual loss cap, facilitating compliance with Financial Fair Play regulations
A boost to the summer transfer budget: The funding can cover, for example, 50% of a young star defender’s salary for the season
Academy development: A similar amount was invested in PSG’s youth academy last year
Comparison with other revenue sources: • Sales profit vs. advertising revenue (12.5M ≈ 2 years of Castore’s jersey contract) • Efficiency vs. player loan deals (average annual revenue 3-5M)
PSG’s CFO says: “Such clauses have been part of our strategy since 2022. Next, we will focus on developing similar mechanisms for women’s team transfers.”
5. Player Perspective
Ekitike’s journey from PSG to Liverpool is a perfect example of a modern player development path. Although he didn’t break into the first team in Paris, his loan spell in Frankfurt changed everything:
A boost in confidence: “I gained confidence and playing time in Frankfurt – that changed everything”
A development in style: The physicality of the Bundesliga made him a more versatile striker
A test of ambition: “I wanted to prove that I deserved a place at a top club”
Liverpool manager Jürgen Klopp commented: “His development in Frankfurt was amazing. 79 million? It’s an investment in the future.”
The mistake PSG made? Perhaps giving up too quickly – but now both sides win. Ekitike gets into the Premier League, PSG gets the money.
6. Conclusions and future prospects
Ekitike’s case is key to shaping PSG’s future transfer strategy. Three key lessons:
Young players’ value appreciation: Loan deals in top leagues (like the Bundesliga) can multiply a player’s value
Gold mine of clauses: 20-30% resale shares should be standard in contracts for promising young players
Profitable long-termism: Even if a player doesn’t fit in right away, it’s worth locking him in to a long-term deal
In the future, PSG is expected to expand this model:
Women’s team transfers: Introducing similar clauses
Network expansion: Working with Bundesliga and Serie A clubs on loan opportunities
When following PSG’s new signings, be sure to check out jerseys on wcfootballkits.co.uk. Ekitiki’s Liverpool jerseys are already selling out fast – who knows who will be PSG’s next “golden loan”?
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